FOR
IMMEDIATE RELEASE:
Kingstonlogic
2.0: GLOBAL VIDEO DEBUT
10 March 2009 - phree music / The Afflicted Yard
Kingstonlogic
2.0 is the second video release from the album of the
same title by Waterhouse, Kingston artist Terry Lynn, and
the second video directed by the Rickards Bros. for the artist.
In
creating the first experimental video for Kingstonlogic 1.0,
producer ‘phred’ connected Lynn’s lyrics
to a rapidly-changing series of Afflicted Yard photographs
depicting various realities of life in modern Kingston. In
version 2.0, the colourful frenzy of Kingston comes alive
with the collaboration of Terry Lynn, phred and The Rickards
Bros returning on the beat opus of French producer Olivier
Giacomotto.
The
first video combining the talents of The Rickards Bros. and
Terry Lynn, "The System", took aim at the corruption
and violence which plagues the island, set against the backdrop
of a rural slaughterhouse. It won accolades on many 2008 best
video roundups, including Spin Magazine and Pitchfork.tv.
The
Kingstonlogic2.0 video was screened for the first time to
an audience in the streets of Waterhouse, Kingston where the
entire video was shot, resulting in the unique event being
covered in depth on national TV broadcaster TVJ.
Refusing
to dole out the payola ransom money that Jamaican media and
radio so often demands, 1000 copies of Terry Lynn’s
debut album Kingstonlogic 2.0 were instead manufactured and
distributed for free across the country, and throughout impoverished
neighborhoods. Each copy was emblazoned with an anti-payola
message; "my music is about the people, for the people,
it's about change. we will not pay media a ransom to play
this for people, we are instead paying for phree copies for
you".
“It's
a strategy and movement that matches Terry's message and sound:
honesty and change. Same goes for the debut in the streets
from which it came. The new video is a culmination of a great
deal of time and effort from everyone involved, including
the community, to create something that looks and sounds unique
in an uncompromising way. " -describes Russell ‘phred’
Hergert, Terry Lynn’s creative partner and head of phree
music.
"To
our creative team, Kingstonlogic 2.0 is much more than a music
video- it is an unapologetic documentation of modern urban
life in Jamaica as seen by the people who live here."
- say director and editor team Peter Dean & Peter John
Rickards of The Afflicted Yard.
The single complete
with fresh remixes is is available on phree music in the UK
on March 23rd, 2009.
The Kingstonlogic 2.0 album has it’s highly anticipated
UK debut April 6 2009, is available in Continental EU on phree
music, and in North America on Last Gang Records.
Full
press roundup is available here: http://www.kingstonlogic.com
|